Brief:
Plan the digital campaign of a live event with the intention to:
1. Route the audience to the newly launched Goalkeepers Report
1. Route the audience to the newly launched Goalkeepers Report
2. Create hype for India's presence at the Global Goalkeepers summit in New York
3. Build an online community for Indian Goalkeepers
Context Setting:
Highlighting key messages from the report:
Pre-event hype:
Showcasing India's presence in the event: